With more online casinos opening up to UK players, it is becoming increasingly important to research which casinos can be trusted.
One indicator of the legitimacy of the site is whether they invest in expensive marketing strategies like TV adverts.
When it comes to playing online casino games in the United Kingdom, many people like to go to the various casino sites that are advertised on television.
When you have a successful real money casino business, you need to make sure that you are known in the market and that your product or service is seen and remembered by as many players as possible.
In order to do this, you need to use a powerful advertising tool like a television commercial, or in other words TV adverts.
Casino Marketing Strategies
There is no point in just throwing some money into an advertising account if they will not be able to enjoy the full potential because people will generally not watch adverts. Online casinos need to get noticed and stand out.
On the advert they will often feature their welcome deposit bonus offer, free spins casino offers and slot games to choose from, like Gonzos Quest.
If casino players do not know that the casino site exists, they will not play there. Therefore you can rely on big TV advertising budgets as an indicator of the success and size of the casino.
Celebrity Brand Ambassadors and Online Advertising
Casino sites that use brand ambassadors in their TV adverts are another sign that they are successful, profitable and therefore able to reinvest with expensive marketing campaigns.
A good and effective marketing campaign can only come from the proper implementation of online strategies.
This is the reason why a lot of casino site marketing teams nowadays are now combining their TV advertising campaigns with integrated digital and online marketing.
The best online slots sites will plan their campaigns properly and consistently. The implementation of their plans are done in a way that will allow them to benefit from these strategies effectively, attracting large volumes of players.
This is why a lot of casino slots sites today are now focusing on hiring the best online marketing agencies and ambassadors in order for them to make their marketing efforts more effective and efficient.
Example TV Adverts by Online Casinos
Here are some of our favourite casino site TV adverts in the UK:
Casimba TV Advert
Casino.com TV Advert
BGO TV Advert
PlayOJO TV Advert
Live Casino TV Show
There are many online casinos today but not many live casino TV shows. When you first step into a new casino you will be amazed at the games and how easy they can be played.
Once you know the games inside out you will feel like you never want to leave the table.
Live casino TV shows have become hugely popular with the online casino crowd over the last few years and for good reason.
Watching a live show from your home allows you to relax, enjoy the game and play along by joining in from home on laptops and mobile devices.
Many people feel that using live streaming television for their gambling needs is not the most secure of options, but luckily that is no longer the case with online casinos in the UK.
Many of these are similar to live television, but with the addition of the option of playing the live casino games for real cash.
Win Real Money At Home
This is a great way to win money while you are in the comfort of your own home.
For this reason, many people find online casinos in the UK with Live Casino TV shows are the easiest to use and best for the money, because there is not the same pressure of having to actually gamble large amounts.
The most impressive achievement in terms of an online casino in Great Britain would have to be the fact that Live Casino TV shows allow players who were unable or unwilling to participate in the actual game to receive the same enjoyment from their online casino experience.
This is by far one of the more interesting online casino features that can give your gaming experience a real sense of purpose.
The replacement of a casino floor with a video screen and an online chat room on which to take part in the game is a welcome change for those who aren’t able to get the most out of playing at a real casino.
Bingo Sites Advertised on TV
With the expansion of bingo to online, there have been a number of new online bingo websites that have appeared recently and many of these websites have gone on to advertise on television.
Many of these bingo websites advertised on television are reaching millions of people.
With their huge advertising budgets they attract thousands of UK players, building fun and vibrant chat room communities. This makes the biggest online bingo sites even better.
If you are a UK bingo lover then you have most likely already seen the many TV advertisements for UK bingo sites available to play online.
These ads will usually be located right next to the main entertainment programmes on the free-to-view commercial channels you watch.
Why do Bingo Sites advertise on TV?
The purpose of these commercials is to get people interested in the online version of the game they love, in the process educating them on promotions, prizes and community available at that site.
Some TV shows actually encourage their audience to play bingo online as a form of entertainment and at the same time informing them about the many different Bingo sites available in the UK through their sponsorships and partnerships. An example would be The Chase and Gala Bingo.
These commercial campaigns are very successful because many of the people who watch the advert ended up registering for a bingo site account.
Here are a selection of recent bingo site UK TV adverts: